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Is your business a shelter or a castle?

The similarities between building a business and building a shelter are quite striking. Depending on your plan, purpose and budget, you can build a variety of shelters. But not all will stand the test of time.

For a quick camping trip in a spectacular outdoor location, a tent will do. Don’t expect it to last long in a storm, though, or to keep you warm in the winter. In third-world countries, simple shelters are common. They provide a place to call home, but they have limitations when nature’s forces excerpt themselves. Even the finest modern houses pale in comparison to some classic structures, built with vision and planning. The oldest known inhabited building is Windsor Castle, which dates back to 1067. This magnificent structure took 17 years to build and would cost over $1 billion to build today. I can only imagine the amount of time, energy, and money that went into the planning and building of this structure that has survived close to 1000 years.

How Long Will Your Business Stand?

A staggering 90 percent of businesses fail in the first ten years! What is it that allows the other ten percent to thrive and flourish, while other businesses fall like a house of cards?

One key factor is a business owner’s perspective. Are you simply working to pay the bills and put food on the table? Or are you plugged into the overall bigger picture of what you do and how you make a difference in your world?

As far back as 1961 IBM management issued this quote to their staff: “IBM’s future is in the hands of its people. Our future is unlimited!” Little wonder this company keeps weathering storm after storm. It has not crumbled.

What is your outlook for your business? Are you planning for it to last ten years, or are you planning to leave a legacy that will continue to add meaning to the lives of people for generations to come? Will your business have the longevity of a castle—and are you willing to make the investment to make that a reality?

BNI’s mission is to help members increase their business through a structured, positive, and professional “word­-of­-mouth” program that enables them to develop long­term, meaningful relationships with quality business professionals.

Your desired outcome for your business should be reflected in the amount of time, energy, and money that you are willing to invest in building lifelong relationships — which will help you accomplish your goals faster than you could by yourself.

It may not be your desire to build a legacy. But if it is, remember that you can’t build a castle in an hour. Building a business that will endure demands a healthy investment of time, energy, and money in your business relationships.

This material was originally created by Moji Ajele of BNI Alberta South and posted to Successnet

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Is your business a shelter or a castle?

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